Rocket Fuel Predictions For The Upcoming Games And Statistics As Well

95% of Sports Betting customers in Europe would change the sites they play if they received a better offer, according to a study by Rocket Fuel, provider of a programmatic marketing platform that harnesses the power of Artificial Intelligence. The study on sports betting in Europe highlights how highly competitive the gaming industry is and how customers are loyal to the offer and not the brand. France could be the most loyal country with only 1.7 accounts per player, while Germany has an average of three, a situation that makes it difficult for brands to differentiate themselves from each other when it comes to targeting potential customers. In addition, about two-thirds (62%) of bets in Europe are made impulsively and have not been planned.